Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer ...
After years of success and multiple Cannes Lions including a Grand Prix, 4Creative's chief Lynsey Atkin joined McCann London ...
It’s only a couple of weeks until the Christmas ads start appearing, but the stores are already filling up with seasonal ...
TV audiences are very susceptible to shows set in appealing destinations. Holidaymakers are still flocking to Sicily after ...
Usually, as Budget time approaches, chancellors reach down the back of the sofa and find a few billions they'd overlooked.
Ajaz Ahmed (below) is stepping down as CEO of WPP's AKQA Group, which now includes Grey. Ahmed founded AKQA, arguably the ...
Publicis Groupe has reported Q3 2024 organic growth of 5.8%, slightly behind US rival Omnicom on 6.5% although there is a ...
Passengers on London's Underground have to endure repeated loud messages, in an infuriatingly plummy actor-ish voice, to 'see ...
High-flying Publicis Groupe may be all about "personalisation at scale" these days (which too often means seeing the same ...
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches just around the ...
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking ...
Any booze advertising is tricky these days, unless it's alcohol-free. Not much help to Dewar's whisky which obviously isn't.