For Tom Holland, sobriety didn’t just change his life—it inspired his first business venture. Today, the Spider-Man actor is launching Bero, a new line of non-alcoholic beers, in collaboration with Imaginary Ventures and seasoned brand-builder John Herman.

Introducing Bero, a new alcohol-free beer brand encased in gold packaging. It comes as the non-alcoholic beverage market is booming.

The actor founded Bero to cater to the tastes of those, like himself, who do not consume alcoholic beverages. The product has the seal of approval from his partner, actress Zendaya, who is rumored to

The actor announced on Instagram that he will be soon launching a non-alcoholic beer brand named Bero, "Something's brewing..." Tom didn't share any further details, though Bero is set to be available from 16 October.

Blake Lively first launched her company with sparkling mixers — then she expanded with canned cocktails under a sister brand, Betty Booze. Next: mocktails! The non-alcoholic drinks are booze-free versions of existing Betty Booze flavors (sans the bourbon and tequila).

A writer reviews Tom Holland's Noon Wheat, Kingston Golden Pils, and Edge Hill Hazy IPA non-alcoholic BERO beer ahead of its launch.

My first year sober was really difficult, and had I had Bero, I think it would have been easier,” said Holland, who stopped drinking in January 2022

Tom Holland is sober. So what's the Spider-Man actor doing launching his own beer brand? Here's everything you need to know.

British actor and producer Tom Holland, widely known for his role as Spider-Man, launches his non-alcoholic beer brand, Bero.

Tom Holland revealed his decision to quit drinking after struggling during Dry January 2022. Now, he has committed to a year of sobriety.