Then plop the turkey in a roasting pan, spray or brush the turkey with oil then bake. No need to cover it for the first few hours. When it hits the 4-hour mark, then Butterball said to loosely tent it with foil to prevent overcooking.

With convenience in mind, the new Cook from Frozen turkey just requires two easy steps: unwrap and roast. There is no thawing necessary. It also doesn’t need basting, brining or evening seasoning. Butterball says it has made a “specially formulated” brine that keeps the meat moist during the roughly five-hour-long roasting process.

The Garner, North Carolina-based brand is making the holidays simple for both first-time hosts and seasoned cooks.

The largest turkey producer in the U.S. wants to save you time this Thanksgiving by eliminating the dreaded thaw. Butterball just introduced its Cook from Frozen Premium Whole Turkey, which customers can simply remove from the freezer and pop into the oven on the big day.

Cooking a Thanksgiving turkey presents a host of unique challenges, including making sure it's not dry and making sure it's delicious. But thawing out a multi-pound frozen bird is the first big one.