We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else.

The World Federation of Advertisers (WFA) is a global association for multinational marketers and national advertiser associations. Its membership is made up of over 140 [ 1 ] of the world's top brands and national associations in more than 60 markets.

We are a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership.

WFA is the voice of marketers worldwide. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering …

4 days ago · The complaint alleges that the World Federation of Advertisers was concerned that X, formerly known as Twitter, would stray from its brand safety initiative called the Global Alliance for ...

Aug 9, 2024 · X, formerly Twitter, sued the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted on Tuesday. The lawsuit, filed in federal court in Texas, took particular aim at GARM’s alleged role that X says contributed to an advertising pause after Musk acquired the company for $44 billion in October 2022 .

WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications.

Jan 28, 2025 · Navigating a Transformative Year in Advertising Ruben Schreurs, Ebiquity, Group CEO. 2025 will be a pivotal year for the advertising industry. Consolidation among major media agencies, notably Omnicom and IPG, will require brands to proactively manage contracts and assess the implications of principal media trading practices.

Aug 9, 2024 · The World Federation of Advertisers has confirmed that it's discontinuing its Global Alliance for Responsible Media initiative.

The World Federation of Advertisers (WFA) is the only global organization representing the common interests of marketers. Through its membership of 60 national advertiser associations and 85 of the world’s top advertisers, WFA represents around 90% of global marketing communications spend.

WFA's Inclusive Marketing Community is a global platform of the world’s top marketers, gathered to drive greater inclusion in our work and our workplaces to accelerate the industry’s progress on diversity.

headquartered all around the world from Singapore to Mexico City passing through Amsterdam, New York, Yokohama or London create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership.

The World Federation of Advertisers (WFA) makes marketing better by championing more effective and sustainable marketing communications. It is the global voice of marketers worldwide, representing 90% of global marketing communications spend – …

The World Federation of Advertisers is a unique, worldwide network, owing to its dual membership - nearly 50 National Advertisers Associations and around 30 Corporate Members - comprising several thousand businesses operating in a wide spectrum of sectors at national, regional and global levels.

2 days ago · Deals such as the $3.9bn acquisition of Epsilon, a US digital agency that allows advertisers to target consumers using data, have helped transform the business.

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Answers for World Federation of Advertisers crossword clue, 4 letters. Search for crossword clues found in the Daily Celebrity, NY Times, Daily Mirror, Telegraph and major publications. Find clues for World Federation of Advertisers or most any crossword answer or …

Oct 10, 2024 · Rising media inflation will be the story of the next two years, according to the latest WFA Outlook report, which for the first time includes predictions for the world’s top 10 media markets two years ahead.

Jan 22, 2025 · About World Federation for Animals – The World Federation for Animals is a global federation of 70+ NGOs working towards the recognition of animal welfare as essential for sustainable development. Our efforts focus on integrating animal welfare into international health, food, and environmental regimes and trade and development finance rules. ...

Dec 10, 2024 · Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this… Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"

3 days ago · The work kicked-off with the publication of the advertisers’ North Star needs and led to the ‘Halo’ technology framework, now being used by both Origin and Aquila. The urgency of these powerful initiatives, now that the majority of the world’s ad spend is digital, has only increased over the last six years.

Aug 9, 2024 · Since its launch, GARM has enhanced transparency in ad placements on digital social media by providing voluntary and pro-competitive tools for the advertising industry. These tools provide information to help advertisers avoid inadvertently supporting harmful and illegal content, reducing such ads from 6.1% in 2020 to 1.7% in 2023.

She leads a team of over 1300 talented marketers and partner agencies across 49 countries investing amongst the top advertising spenders in Europe. Her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G team and partners.

Dec 13, 2019 · WFA connects the world's biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of …

Jan 30, 2025 · We have identified the key IP risks created by using GenAI in marketing for the first time in a new, practical report that also identifies how advertisers can tackle them. Managing IP Risk when using Generative A I in marketing says the risks often come from inappropriate use of AI tools that can be managed with the right processes in place.

1 day ago · Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual celebration of great marketing leadership, organised in partnership with The Drum. Marcondes was one of five shortlisted candidates and topped the combined public and expert jury vote.

1 day ago · WFA wants to celebrate the world’s best marketers and explore the journeys they are on to deliver better marketing. This series helps distil some of the biggest learnings of our CMO members.

Planet Pledge is a CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.