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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
Tuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization.
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Join Now. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
This DSP Sees A Future With Local Streaming Advertisers
Jan 26, 2024 · There are DSPs for out-of-home, B2B, health care, politics, small businesses and local marketers. JamLoop is one such DSP. It launched in 2018 with a focus on local CTV advertising, and the digital-style targeting it offers appeals to local advertisers that want to reach as many people as possible within a certain location or region.
Programmatic I/O 2024 New York - AdExchanger
Sep 23, 2024 · 3:25 PM-4:20 PM: Publishers: Reporting and KPIs For Actionable Insights and Optimizations. 4:20 PM-4:30 PM: Takeaways. Ticket Options: Add to Programmatic I/O Conference Pass: $395. Workshop Only: $595 (Begin Programmatic I/O New York registration and select "Workshop Only" on the second page) Scott Messer. Rev Ops Leader, Media Operator, Ad ...
Measurement - AdExchanger
With an approved list of sites and contextually segmented content, publishers don’t risk getting caught up in automated keyword blocklists, which consistently demonetize the news. The latest news from AdExchanger on measurement, from new models to platform updates to how marketers, agencies, platforms and publishers are transforming their ...
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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Platforms - AdExchanger
Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa. BY AdExchanger // September 30th, 2024. Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet. Daily News Roundup.
AdExchanger’s Regularly Updated Guide To UID 2.0
May 25, 2021 · Operators will be tasked with generating the UIDs themselves and hosting them on servers. Prebid was the first to volunteer.. In late July, IPG-owned Acxiom and Kinesso signed on to serve as the first two so-called “closed operators” for UID 2.0. Theoretically, this will enable them to keep first-party data in-house in a privacy-safe manner while still using UID2 identifiers to …
Publicis Acquired Retail Tech With Agency Clients - AdExchanger
Thursday, August 8th, 2024 – 12:45 am. SHARE: Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses.